News consumption is undergoing a significant evolution, according to the latest insights from a report by Ofcom. The traditional landscape of how people access news is shifting, with online sites and apps now surpassing TV news for the first time since the 1960s. Despite this shift, TV and radio news still retain higher levels of trust among consumers.
The Changing Trends in News Consumption
Yih-Choung Teh, Ofcom’s group director of strategy and research, highlighted the enduring influence of television in shaping people’s news habits over the years. He noted that television continues to command high levels of trust, a sentiment echoed by many consumers. However, there is a noticeable generational shift towards online news platforms, which are sometimes perceived as less reliable compared to traditional TV news sources.
The reach of TV news has steadily declined in recent years, with a sharp drop from 75% to 70% in the past year alone. On the other hand, Ofcom’s annual study reveals that 71% of adults now prefer to get their news online. This shift is further exemplified by the fact that more than half of UK adults (52%) rely on social media platforms such as Facebook, YouTube, and Instagram to access news, marking a notable increase from 47% in 2023.
The Rise of Online News Among Different Age Groups
Unsurprisingly, going online has become the predominant method for younger generations to consume news. However, there is also a gradual adoption of online sources among older demographics, indicating a broader trend towards digital news consumption. Over 54% of individuals aged 55 and above now turn to online platforms for news, with a majority opting to visit news websites directly rather than relying on social media for information.
Despite the growing popularity of online news sources, TV and radio news continue to enjoy higher levels of trust among the public. A significant 69% of respondents rated TV channels as “trustworthy,” in contrast to 53% who expressed similar sentiments towards online news sources.
Ofcom’s Response to Changing News Consumption Patterns
In response to the evolving landscape of news consumption, Ofcom is embarking on a comprehensive review of public service media to better understand their role in upholding the UK’s democracy and fostering public debate. The review will encompass an examination of how public service broadcasters have served UK audiences, particularly in terms of providing public service news online.
The subsequent phase of the review will delve into potential options for regulatory or legislative changes to support public service media in the future. This proactive approach by Ofcom reflects a commitment to ensuring the continued relevance and effectiveness of public service broadcasting in an era of digital transformation.
In conclusion, the findings from the Ofcom report shed light on the shifting dynamics of news consumption, with online platforms gaining prominence while traditional TV and radio news outlets remain trusted sources of information. As the media landscape continues to evolve, it is essential for regulatory bodies and media organizations to adapt to these changes to effectively serve the needs of the public.